Alakaʻi kālā hoʻokipa: No ke aha ʻoe e makemake ai e hoʻohana i kahi wānana Rolling - Na David Lund

ʻAʻole he mea hou nā wānana ʻōwili akā pono wau e kuhikuhi aku ʻaʻole hoʻohana ka hapa nui o nā hōkele iā lākou, a pono maoli lākou. He mea hana pono loa ia e kūpono ana i ke gula. ʻOiai kēlā, ʻaʻole ia he kaumaha nui akā i ka wā e hoʻomaka ai ʻoe e hoʻohana i hoʻokahi he mea hana pono ʻole ia e pono ai ʻoe i kēlā me kēia mahina, a ʻo kona hopena a me ke koʻikoʻi e piʻi pinepine ana ke kaumaha a me ka ikaika i nā mahina hope o ka makahiki. E like me ka moʻolelo i loko o kahi mea pohihihi maikaʻi, hiki iā ia ke huli koke a hana i kahi hopena i manaʻo ʻole ʻia.

No ka hoʻomaka ʻana, pono mākou e wehewehe pehea mākou e hana ai i kahi wānana ʻōwili a kuhikuhi i nā hana maikaʻi loa e pili ana i kona hoʻokumu ʻana. A laila, makemake mākou e hoʻomaopopo pehea mākou e kamaʻilio ai i kāna mau ʻike a ʻo ka hope makemake mākou e ʻike pehea e hiki ai iā mākou ke hoʻohana iā ia e hoʻololi i ke kuhikuhi kālā, e hāʻawi ana iā mākou i kahi manawa hou e hana ai i kā mākou mau helu.

I ka hoʻomaka ʻana, pono e loaʻa kahi kālā. Me ka ʻole o ka kālā, ʻaʻole hiki iā mākou ke loaʻa kahi wānana e holo ana. He kālā hōkele kikoʻī 12 mahina i hōʻuluʻulu ʻia e nā luna o ka ʻoihana, i hoʻohui ʻia e ke alakaʻi kālā, a ʻae ʻia e ka brand a me ka mea nona. He ʻoiaʻiʻo nō ia he pololei a maʻalahi hoʻi akā ʻaʻole maʻalahi. E heluhelu i kahi blog ʻaoʻao ma ke kumu e "lōʻihi loa" ai ka hana ʻana i ka kālā ma aneʻi.

Ke ʻae ʻia ka hoʻolālā kālā, ua paʻa mau loa ia a ʻaʻohe hoʻololi hou e ʻae ʻia. Noho like ia no ka wā pau ʻole, kokoke e like me ka mammoth huluhulu mai kahi wā hau i poina i ka wā kahiko, ʻaʻole loa ia e loli. ʻO ia ke ʻano o ka wānana e pāʻani nei. Ke komo mākou i ka makahiki hou a i ʻole ka hopena o Dekemaba ma muli o ka papa hana o kāu brand, e wānana ʻoe iā Ianuali, Pepeluali a me Malaki.

ʻO ke kumu no ka wānana 30-, 60- a me 90 lā ʻo ia ka hoʻolālā kālā, akā i kēia manawa ʻike mākou i ke ʻano o ka ʻāina i mua o mākou me ka maopopo loa ma mua o ka wā i kākau ai mākou i ka hoʻolālā kālā i ʻAukake/Kepakemapa. I kēia manawa ʻike mākou i nā lumi ma nā puke, ka wikiwiki, nā hui, a me ka hana e hana nei, ʻo ia ka wānana ʻana i kēlā me kēia mahina e like me ka hiki iā mākou me ka mālama ʻana i ka hoʻolālā kālā ma ke ʻano he hoʻohālikelike. Hoʻonohonoho pū mākou iā mākou iho me nā mahina like i ka makahiki i hala ma ke ʻano he hoʻohālikelike koʻikoʻi.

Eia kekahi laʻana o ke ʻano o kā mākou hoʻohana ʻana i ka wānana ʻōwili. E ʻōlelo kākou ua hoʻolālā mākou i kahi REVPAR i Ianuali o $150, Pepeluali $140 a me Malaki $165. Hōʻike ka wānana hou loa iā mākou e kokoke iki ana akā e hāʻule ana ma hope. ʻO REVPAR i Ianuali o $130, Pepeluali $125 a me Malaki $170. He ʻeke hui pū ʻia i hoʻohālikelike ʻia me ka hoʻolālā kālā, akā maopopo leʻa ua emi mākou i ka wikiwiki a ʻaʻole maikaʻi ke kiʻi o ka loaʻa kālā. No laila, he aha kā mākou e hana ai i kēia manawa?

I kēia manawa ke pivot nei mākou a ke nānā nei ka pāʻani mai nā loaʻa kālā a i GOP. He aha kā mākou e hana ai e hōʻemi i kekahi loaʻa kālā i nalowale i ka hapaha mua i hāʻawi ʻia i kā mākou wānana ʻana i ka emi ʻana o nā loaʻa kālā i hoʻohālikelike ʻia me ka waihona kālā? He aha kā mākou e hoʻopanee ai, hoʻopaneʻe, hōʻemi, hoʻopau i kā mākou hana i ka wā e pili ana i ka uku a me nā lilo ma Q1 e kōkua iā mākou e hōʻemi i ka pohō me ka ʻole o ka pepehi ʻana i ka mea maʻi? He mea koʻikoʻi kēlā ʻāpana hope loa. Pono mākou e ʻike kikoʻī i ka mea hiki iā mākou ke hoʻolei aku mai ka moku e piholo ana me ka ʻole o ka pahū ʻana i ko mākou mau maka.

ʻO ia ke kiʻi a mākou e makemake ai e hana a hoʻokele. Pehea lā e hiki ai iā mākou ke mālama i nā mea i ka hiki ke hiki ma ka laina lalo ʻoiai ʻaʻole i hoʻokō ʻia ka laina luna e like me kā mākou i hoʻolālā ai ma ka waihona kālā. Ma kēlā me kēia mahina ke nānā nei mākou a hoʻoponopono i kā mākou hoʻolilo kālā i ka hiki. Ma kēia hiʻohiʻona, makemake mākou e puka i waho o ka Q1 me ka hapa nui o ko mākou ʻili e pili mau ana. ʻO ia ka wānana e hana nei.

I kēlā me kēia mahina, hoʻopou hou mākou i ke kiʻi o 30, 60 a me 90 lā e hiki mai ana, a i ka manawa like, hoʻopiha hou mākou i nā "mahina maoli" i loaʻa iā mākou kahi hiʻohiʻona e ulu mau ana ma luna o ka ʻaoʻao o ka honua i ka pahuhopu hope loa - ka GOP i hoʻolālā ʻia no ka hopena o ka makahiki.

E hoʻohana kākou i ka wānana no ʻApelila ma ke ʻano he laʻana aʻe. I kēia manawa, loaʻa iā kākou ka mea maoli no Ianuali, Pepeluali a me Malaki! Ke ʻike nei au i nā helu YTD e like me Malaki a ua hala mākou i ka loaʻa kālā a me ka GOP e hoʻolālā kālā, me ka wānana hou loa no nā mahina 3 e hiki mai ana a me nā helu i hoʻolālā kālā ʻia no nā mahina 6 i hala. I kēlā manawa a pau, ke nānā pono nei au i ka makana - ka hopena o ka makahiki. Ua ikaika ka wānana no ʻApelila a me Mei akā ua nāwaliwali ʻo Iune, a ua mamao loa ke kauwela e hauʻoli nui ai. Lawe au i kaʻu mau helu i wānana hou ʻia no ʻApelila a me Mei, a ʻike wau i kahi e hiki ai iaʻu ke hoʻoponopono i kekahi o nā nāwaliwali o Q1. Loaʻa iaʻu kahi manaʻo laser ma Iune, he aha kā mākou e hiki ai ke pani a me ka nui kūpono i hiki ai iā mākou ke hala i ka hapa mua o ka makahiki ma a kokoke loa paha i ka GOP i hoʻolālā kālā ʻia.

I kēlā me kēia mahina, hoʻokō mākou i kekahi mahina ʻē aʻe a kākau i kā mākou wānana. ʻO kēia ke kaʻina hana a mākou e hahai ai i loko o ka makahiki.

E hoʻohana kākou i ka wānana o Kepakemapa ma ke ʻano he laʻana aʻe. I kēia manawa, loaʻa iaʻu nā hopena YTD ʻAukake a ua paʻa ke kiʻi no Kepakemapa, akā ʻo ʻOkakopa a ʻoi aku hoʻi ʻo Nowemapa ua lohi loa ia me ka wikiwiki o ka hui. Eia kahi aʻu e makemake ai e hōʻuluʻulu i nā pūʻali koa. Ua kokoke loa kā mākou GOP e hoʻolālā kālā e like me ʻAukake 31. ʻAʻole au makemake e nalowale i kēia pāʻani i nā mahina 4 hope o ka makahiki. Huki wau i nā mea āpau me kaʻu mau hui kūʻai aku a me ka hoʻokele loaʻa kālā. Pono mākou e kau i nā mea kūikawā ma ka mākeke e hana no ke kiʻi hui palupalu. Pono mākou e hōʻoia i kā mākou manaʻo pōkole i hoʻopaʻa ʻia. He aha kā mākou e hana ai e hoʻonui i nā loaʻa kālā a hoʻemi i nā lilo?

ʻAʻole ia he ʻepekema rocket, akā pehea mākou e hoʻokele ai i ka waihona kālā. Hoʻohana mākou i ka wānana ʻōwili e hoʻokokoke iā mākou i ka GOP hopena makahiki i hoʻolālā ʻia e like me ka hiki. I ka wā ma hope, ua pāpālua mākou i ka hoʻokele lilo a me nā manaʻo loaʻa kālā. I ka wā ma mua, ua kālele mākou i ka hoʻonui ʻana i ke kahe ʻana.

I kēlā me kēia mahina a hiki i ka wānana o Dekemaba, hana mākou i ka hula like me kā mākou wānana a me ka hoʻolālā kālā. Pēlā mākou e hoʻokele pono ai. A ma ke ala, ʻaʻole mākou e haʻalele. ʻOiaʻiʻo, ʻo kekahi mau mahina maikaʻi ʻole ke ʻano he mahina maikaʻi e hiki mai ana. Ua ʻōlelo mau wau, "ʻO ka hoʻokele ʻana i ka hoʻolālā kālā ua like ia me ka pāʻani kinipōpō."

E nānā i kahi ʻatikala e hiki mai ana i kapa ʻia ʻo "Smoke and Mirrors" e pili ana i ka hoʻohiki ʻole ʻana a me ka hoʻokō ʻole ʻana i nā hopena hopena makahiki a hoʻopiha i kāu mau keʻena i ka manawa like.

Ma Hotel Financial Coach, kōkua wau i nā alakaʻi hōkele a me nā hui me ke aʻo ʻana i ke alakaʻi kālā, nā webinars a me nā papa hana. ʻO ke aʻo ʻana a me ka hoʻopili ʻana i nā mākau alakaʻi kālā e pono ai ke ala wikiwiki i ka holomua ʻoihana nui a me ka hoʻonui ʻana i ka pōmaikaʻi pilikino. Hoʻomaikaʻi nui wau i nā hopena pilikino a me ka hui me ka hoʻihoʻi ʻana i ka hoʻopukapuka kālā i hōʻoia ʻia.

E kelepona mai a kākau paha i kēia lā a hoʻonohonoho no kahi kūkākūkā manuahi e pili ana i ke ʻano e hiki ai iā ʻoe ke hoʻokumu i kahi hui alakaʻi i hoʻokomo kālā ʻia ma kāu hōkele.